Thursday, April 3, 2008
Body for Life for Women
About two weeks ago, I got a call from Rodale. This company is the one that publishes Runner's World magazine (I am a subscriber). They called to inform me about a book especially for women, it is called "Body for Life for Women". It is book designed for women to transform themselves in 12 short weeks.
Not interested. The sales lady kept talking and told me it was $34.00 after shipping. I am cheap, so now I am not interested at all. She kept on with her sales pitch. She told me that if didn't like it, I could return it for just the cost of shipping. The woman on the other end of the phone was so sweet and so grandma-like. How can you say no to grandma???? I of course caved. Those people at Rodale Publishing are marketing geniuses by using someone as sweet as this woman was.
Now I am the proud owner of this $34.00 book. The few pages that I did skim seemed interesting and I am going to see what it is all about. In twelve weeks, I had better have a smokin' hot bod!!!
Has anyone else been suckered in to buy this book by Rodale? If so, do you like it?